GU Energy Labs

Designing for the Brand Behind 30 Years of Sports Nutrition

Role

Junior Digital Designer

Industry

Sports Nutrition

Duration

February 2025 - Ongoing

GU Energy Labs has been fueling endurance athletes for over 30 years with products like energy gels, chews, hydration drink tabs, and waffles. As part of the marketing team, I've worked across a wide range of projects - from building out brand infrastructure to creating content that shows up in the real world, whether that's on social media, in your inbox, across ecommerce platforms, or on the wall of GU's performance lab.

In collaboration with and direction from the R&D team, I designed a large-scale wall graphic for GU's gym and performance lab space - a 40x20-foot feature wall that brings the brand into the physical environment where athletes train and do performance testing. I also designed door signage and a side wall graphic. Each element was built to spec for vinyl application and painting, coordinating with the installation team to ensure the design translated correctly at that scale.