Teamworks

Designing Marketing Assets That Drive Engagement in Sports Technology with Teamworks

Role

Design Intern

Industry

Sports Technology

Duration

Ongoing

The Operating System for Sports™

Teamworks is a leading sports technology company that empowers sports organizations with innovative tools to streamline operations, enhance communication, and optimize performance. From managing schedules to facilitating NIL (Name, Image, Likeness) opportunities, Teamworks serves a diverse audience, including student-athletes, coaches, and administrators across collegiate and professional sports like soccer, rugby, and cricket.

Creative Campaigns & Social Media Highlights

Collaborated with the marketing team to create visually compelling assets for Instagram, LinkedIn, and Teamworks blog posts, supporting a range of marketing initiatives and campaigns. Designed graphics to promote Teamworks products like Wallet for NIL usage, visuals for events such as the Women Leaders in Sports National Convention (garnering 109 reactions on LinkedIn), and announcements for new partnerships. Additionally, contributed to case study materials, including Pitt University’s use of Inventory Management. Each project involved tailoring designs to align with campaign goals and brand guidelines, ensuring a cohesive and impactful presence across platforms. It’s rewarding to see these efforts drive engagement and enhance Teamworks’ digital footprint.

The Operating System for Sports™

Creative Campaigns & Social Media Highlights

Teamworks Branded Wallpaper Designs

Tasked by Blake, the Brand Design and Creative Team Manager, to create custom desktop and mobile wallpaper designs reflecting the Teamworks brand for internal company use. Designed wallpapers optimized for Apple desktops as well as Android and Apple phones, ensuring high-quality visuals across platforms. Focused on aligning the designs with branding guidelines, incorporating bold and professional elements to foster a cohesive identity. The project involved conceptualizing multiple variations, refining layouts, and tailoring resolutions to meet device-specific requirements. These branded wallpapers serve as a subtle yet effective tool for reinforcing company culture and brand presence.

Holiday Card Design 2024

For the 2024 Teamworks holiday card, I went with a clean, simple design that highlights the brand’s signature hexagon shape. The light glints in the background tie into the hexagonal theme, with some blurred and others larger to create depth and visual interest. I chose the colors as a subtle nod to where the Teamworks brand is heading in 2025. The cards were printed and shared with partners, and company representatives could personalize them to connect with others during the holiday season.